What I Do
I thrive on understanding the big picture when it comes to web design in the 21st century. I have plenty of hands-on experience and am thrilled to be involved not only in early strategic efforts, but in development and production as well.
New navigation schemes, transaction-based emails, newsletters, general interest articles, new content ideas, complete rewrites of entire websites, creative briefs, and more... I've had success in all of these areas.
My mental goal for every project is what is the value of the products and services you offer? Success is presenting this value - as quickly as possible - to your audience, and getting them to take action.
Here is a bird's-eye view of my content development and copywriting processes:
Consult with client regarding redesign efforts and goals, including evaluation of current website
Breakdown of content development process into stages and deliverables
Communicate the tenets of usability and search-engine-optimization (SEO)
Develop a statement of work that clearly defines steps, processes and milestones for successful copy development
Begin strategic review of existing content, understand business and audience needs
Create ID's for each piece of content into a content inventory to erase confusion during copy development, and reduce overhead during production
Meet with IT and graphic designer for cohesion of effort and increased efficiencies
Rewrite, edit or create new copy based on the discoveries of existing content, working with subject-matter-experts
Incorporate SEO principles and industry standard web-usability factors during every step and phase
Engage and train subject-matter-experts according to client needs
Manage the flow of copy review with subject-matter-experts to minimize confusion and reduce overhead
Respect all team members at all times with the understanding that offline procedures must map to online procedures
Review website content during production to ensure integrity of copy (editorial and format consistencies)
Education
BA: University of California at San Diego
Major: English Literature |
