There is nothing more challenging and rewarding than crafting a good sentence.
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Currently contracting with various Bay Area start-ups and established businesses as copywriter, editor, researcher, blogger and content strategist.
*** Recent Portfolio Samples
Interviewed three C-Suite executives about their customer relationship management needs, and crafted this blog.
McKesson Pharmaceuticals: Developed all website copy for company's alternative division website. Here is one sample of a global section. Concepted infographic, and created white paper and email campaigns.
The Mina Group: Reviewed disparate web pages, internal marketing material and numerous videos to craft and refine Chef Mina's "About" page to adhere to the "who" of this well known chef.
Is Your Reputation Worth It? A look at the importance of managing your reputation.
The California Dentists' Guild: Developed IA and global nomenclature, created 100% of copy, concepted diagrams, deployed content via CMS. Tasked with creating a more market-based approach to increase conversions.
Ecommerce copy for Marine Layer. An up-and-coming hip clothing store.
Affiliate marketing campaign for LivePerson: Tasked with getting affiliates to join.
Your Online Ad is Boring: Published this article in the Texas Bar Journal emphasizing good marketing tenets.
Why Mom & Dad Should Review Your Work: It takes a village to create good copy.
The Bay Area Lyme Foundation: Developed initial IA and global nomenclature, created/edited all copy, read and reviewed books on Lyme, advised on successful web tenets for copy, advised junior associate on Social Media tenets, deployed content via CMS.