There is nothing more rewarding than developing processes and crafting great copy.
* * * Current: Recently tasked with the content strategy, management and development of 300+ forward-facing pages for the Metropolitan Transportation Commission (MTC) of Northern California.
MTC serves the transportation needs for more than 7 million people each year across nine Bay Area Counties.
Examples of pages I digested, edited and rewrote to speak to customer needs - while adhering to responsive design:
Website will "go live" October/November. 297 more samples upon request.
*** Recent Portfolio Samples
Worked with senior executives from Invisalign, as content developer and copywriter, to develop an iPad app for its internal sales team. App is best viewed on an iPad.
McKesson Pharmaceuticals: Ideate and find better user experience solutions for target audience on the Alternate Site Pharmacy Solutions website. Concepted infographics, and created white paper and email campaigns.
Don't Eat Like a Zombie: It'll make you cranky.
The Mina Group: Reviewed disparate web pages, internal marketing material and numerous videos to craft and refine Chef Mina's "About" page to adhere to the "who" of this well known chef.
The California Dentists' Guild: Developed IA and global nomenclature, created 100% of copy, concepted diagrams, deployed content via CMS. Tasked with creating a more market-based approach to increase conversions.
Ecommerce copy for Marine Layer. An up-and-coming hip clothing store.
Affiliate marketing campaign for LivePerson: Tasked with getting affiliates to join.
Your Online Ad is Boring: Published this article in the Texas Bar Journal emphasizing good marketing tenets.
The Bay Area Lyme Foundation: Developed initial IA and global nomenclature, created/edited all copy, read and reviewed books on Lyme, advised on successful web tenets for copy, advised junior associate on Social Media tenets, deployed content via CMS.
> Email me: ginger at virginiabisek dot com
> Connect with me: LinkedIn