There is nothing more challenging and rewarding than crafting a good sentence.
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*** Recent Portfolio Samples
McKesson Pharmaceuticals: Developed all website copy for company's alternative division website, launch date late 2014 (sample upon request). Concepted infographic, and created white paper and email campaigns.
The Mina Group: Reviewed disparate web pages, internal marketing material and numerous videos to craft and refine Chef Mina's "About" page to adhere to the "who" of this well known chef.
Is Your Reputation Worth It? A look at the importance of managing your reputation.
The California Dentists' Guild: Developed IA and global nomenclature, created 100% of copy, concepted diagrams, deployed content via CMS. Tasked with creating a more market-based approach to increase conversions.
Ecommerce copy for Marine Layer. An up-and-coming hip clothing store.
Your Online Ad is Boring: Published this article in the Texas Bar Journal emphasizing good marketing tenets.
Why Mom & Dad Should Review Your Work: It takes a village to create good copy.
The Bay Area Lyme Foundation: Developed IA and global nomenclature, created all copy beneath the tab "Get Help" (consistently gets highest number of new and repeat visitors), developed IA for entire site, edited all copy for usability, deployed content via CMS. Read and reviewed this book.
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